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Influence by Robert B. Cialdini: The psychology of persuasion
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Influence by Robert B. Cialdini: The psychology of persuasion

Master the science of persuasion to influence others and protect yourself from manipulation

Influence: The Psychology of Persuasion by Dr. Robert B. Cialdini is a fascinating exploration of why people are inclined to say “yes.” Drawing from over 35 years of rigorous research, including surveys, experiments, and a three-year observational study, the book delves into the psychology behind persuasion and how this understanding can be leveraged ef…

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BigIdeas.FM: Audiobooks delivered as engaging podcasts!
BigIdeas.FM: Audiobooks delivered as conversational podcasts!
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